Defines the title of the document. The title element is required in all HTML/XHTML documents.

The element:

  1. Shows a title in the browser toolbar
  2. Provides a title for the page when it is added to favorites
  3. Displays a title for the page in search engine results

Why does Google care about Titles?

Page title contents are displayed in search results.  A title tag tells both users and search engines what the topic of a particular page is. Ideally, you should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results.

Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.

If the user clicks the result and visits the page, the page's title will also appear at the top of the browser by the way. The title tag is not visible on the page itself.

Google Do

  • Use brief, but descriptive titles. If the title is too long, Google will show only a portion of it in the search result.

  • Use keywords in Titles.

  • It's OK to also list the name of your website/business and/or include other bits of important information like the physical location of the business.

Google Don't

  • Do not choose a title that has no relation to the content on the page.

  • Do not use default or vague titles like "Untitled" or "New Page 1"

  • Do not use the same title tag across all pages or a large group of pages.

  • Do not use titles that are unhelpful to Google users.

  • Do not exxagerate when using keywords in your title tags.