Google Do
- Write easy-to-read text. Users enjoy content that is well written and easy to follow.
- Stay organized around the topic. It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
- Create fresh, unique content. New content will not only keep your existing visitor base coming back, but also bring in new visitors.
- Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
How much content should be on a homepage?
Google Don't
- Write sloppy text with many spelling and grammatical mistakes.
- Embed text in images for textual content- users may want to copy and paste the text and search engines can't read it.
- Dump large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.
- Rehash (or even copy) existing content that will bring little extra value to users
- Have duplicate or near-duplicate versions of your content across your site.
- Insert numerous unnecessary keywords aimed at search engines but annoying or nonsensical to users
- Have blocks of text like "frequent misspellings used to reach this page" that add little value for users
- Deceptively hide text from users, but display it to search engines.