How much traffic ?
Alexa
According to Alexa more then 10.000.000 people have downloaded their toolbar.
By tracking the surf behavior of those who have the toolbar installed they are
able to rank websites by traffic numbers. They do not estimate actual traffic
numbers, just the traffic rank compared to other websites.
Type your an url in the textboxs below to see it's traffic. Go to their website
to compare two websites to each other.
MetrixMarket
Metrix estimates actual traffic numbers by looking at a sample of more then
2 million users according to the website. Their methodology is proprietary information
and a 'closely guarded secret at this time'. They estimate the numbers to be
within 5-15% of actual traffic figures, " although occasionally a site
will fall outside that percentage".
If you have a budget for this type of information you could consider HitWise or Nielsen/Netratings for more reliable data. Check out the DMOZ Statistics and Demographics category for more related links.
Where does your competitors traffic come from ?The most obvious thing to do is check their incoming links, investigate which
websites link to their website. Most search engines have a command for this,
the syntax is usually link:http://www.example.com . The syntax or an
option to search for links is usually indicated on the advanced search page.
Google is known not to show all backward links so other engines are usually
more suitable for this type of research. Try Alltheweb.com for more results.
Some of your competitors may have public traffic counters on their site, such
as those from eXTReMe or Nedstat
Basic for example. These allow you to peek in the referrer logs of any site
that uses their free tracking service. Searching for a combination of keywords
related to your website combined with a unique fragment from the tracker codes
will reveal these sites. The nedstat basic tracker for example has an image
alt attribute that says "Nedstat Basic - Free website statistics".
Searching for keywords
nedstat basic on Google shows a number of sites about 'keywords' that will
share their referral data with you.

